A well-rounded marketing plan for tradeshows typically follows a closed loop strategy. Trade show success is a lot about just a few days: how many visitors come to your booth; getting leads and appointments, email addresses and phone numbers; and ultimately winning new sales and (lifelong) customers.
The success of event and post-event marketing is partially dependent on pre-event marketing.Developing a great pre-show marketing campaign is almost as important as having an expertly designed booth that captures plenty of walk-in traffic.
Your marketing strategy should set you apart from other exhibitors. At GTN, we enable our client grab the attention of the attendee(s) prior to the show to create awareness and increase on-site meetings.
Audiences are hungry for the latest experience disruptive innovations has to offer, and if they can get their hands on it before anyone else, all the better! Set up one-on-one interviews beforehand with robust pre-show marketing initiatives with tailored message to prospects you want to attract.
Your post show engagements is as important as per-show marketing, analyze leads, send follow-up packets, and make contact as appropriate. This will allow you to evaluate success of trade show participation compared with objectives from your tradeshow plan and determine your return on investment.
Optimizingbooth traffic is through marketing is a defined measurement of your potential prospect or criteria, what we call SMART targeting techniques! Your insights on the impact you created at the show or how effective you’ve been in meeting your strategic objectives will directly result in your ROI.
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